Friday, 1 August 2014

GW has 'Good Year' According to Kirby.

Daily Telegraph reports that according to Kirby, GW has had a 'good year' in which pretax profits fell by 42% and revenue is down again. This is despite major cost cutting that is already mortgaging the future: eg by cutting the store staff who used to teach the kids to play the games.

A 42% fall in profits is a strange type of good but presumably this includes the cost of all those disastrous legal actions.

9 comments:

  1. Kirby has lost his marbles and GW is in serious trouble.

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  2. GW's profits are falling faster that a hooker's nickers on payday!

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    1. I think of GW like the Titanic of gaming. The crew or captain won't admit the ship is sinking until it is too late and they didn't prepare for a proper emergency.

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    2. I'm not sure they care. Asset stripping will see Kirby out. What else matters.

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  3. What I found most amazing about the numbers was the profit margin. Not sure how it is these days, but about a decade ago a margin of around 10% would have been considered sub par for such a company. And that is for minis selling their wares at fairer prices than GW does.

    It would be interesting to see the margins of other big companies like Privateer, Mantic, Hawks, Battlefront or Warlord, but I would assume those to be substancially higher.

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    1. I don't know. Retail companies work on right margins. Is GWa retail company?

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