Saturday, 10 November 2012

The Plot Thickens

 This has just appeared on the Maelstrom web site. Not sure where that leaves Maunsfeld, Penda Strategies or Anglia Games: all companies set up in June of this year by Rob Lane.



Maelstrom Games Ltd. has ceased trading and will enter liquidation at some point over the next few months.

A creditor of Maelstrom Games Ltd., Wayland Games Ltd., issued a Statutory Demand under section 123(1)(a) or 221(1)(a) of the Insolvency Act, 1986 on the 17th of October, 2012 for �99,773.61 plus costs of issuing and serving the demand.

This debt was purchased from Simple Miniature Games by Wayland Games Ltd on the 1st of October, 2012 and payment of this debt was demanded in full by Wayland Games after seven days had elapsed. Unfortunately, Maelstrom Games Ltd. could not pay Wayland Games Ltd. this debt in full within those seven days.

Previous to the debt purchase, Maelstrom Games Ltd. was servicing the debt owed to Simple Miniature Games at the rate of �500 per working day, claimed by the creditor when convenient for him by charging a credit card owned by Maelstrom Games Ltd., which had been occurring since mid-June and continued to late September, the last payment being taken on the 25th. Maelstrom Games Ltd. did not cancel these payments and were not aware that this debt was being transferred.

Maelstrom Games Ltd. offered to pay the debt purchased by Wayland Games Ltd. in the same manner as it had paid Simple Miniature Games, but this was not taken up by Wayland Games Ltd.

Maelstrom Games Ltd. can only apologise to those customers whose orders have not been fulfilled as it is now impossible for Maelstrom Games Ltd. to fulfil them, excepting those for Mierce Miniatures products (fulfilled by Mierce Miniatures in November) and Battlefront Miniatures products (fulfilled by Maelstrom Games in partnership with Battlefront Miniatures and Maunsfeld Gaming in November), all of which will be sent by Maelstrom Games Ltd. Other customer orders for certain ranges may be fulfilled in the future and any customers whose orders can be fulfilled will be contacted by Maelstrom Games in due course.

All creditors will be issued the relevant notices by the assigned Insolvency Practitioner when Maelstrom Games Ltd. enters liquidation.


The following statement has been put up here, this morning. Apparently from Simple Miniatures Graham Clarke: I say apparently simply because I can't find it on the SM website so I can't check whether it truly comes from Graham.

This will be going up on our website soon and has been e-mailed to our trade customers so they know what is going on. However I thought it would also be useful to put it here since I also posted the original comment about cutting Malestrom off a while ago:....... Essentially your continued Malifaux purchases are perfectly safe from all our other retailers here in the UK - numbers of which continue to grow

Statement Regarding Maelstrom Games Ltd
On the 1st October we made the difficult decision to assign the debt owed to Simple Miniature Games to Wayland Games Ltd for a nominal fee.

This debt at the point sold stood at just under £100,000 and has been outstanding at that level and higher for over 12 months. This debt built up during a short space of time during the busiest period in our 10 year history just after significant amounts had been paid for other invoices. Promises were made to clear a large portion of the debt within a short space of time but that payment never materialised. A repayment plan was then agreed which should have seen the debt reduced significantly beyond the point that it actually has been. Unfortunately many of these payments were consistently declined and at the last the payments were continually declined.

It was around this point in conjunction with our reading into the accounts of Maelstrom Games that we contacted debt recovery and debt purchase specialists in order to take further action and begin the recovery of assets to cover some the debt.

Demands for the reimbursement of the failed payments and for payment of stock supplied on the 12th September for Maelstrom Games customer orders were completely ignored. As such on October 1st 2012 the debt was sold to the company which offered the best solution, not immediately for us, but for what I considered the best long term solution for our industry in the UK. We chose Wayland Games as they have a vested interest in the hobby and industry and will offer better protection to potential customers, suppliers and manufacturers, other companies would not.

We have continued to trade as normal during the entire period of this debt and continue to order from our suppliers and pay them on time. Maelstrom Games are only one customer out of several dozen and our whole customer base is far, far greater than any one company.

You should understand that Simple Miniature Games have supported Maelstrom through the last year even though we knew they were struggling but with our support they would continue to trade. However there are only so many broken promises that you can listen to and it became perfectly clear that assets of Maelstrom Games were being moved to other companies that had been funded by monies which should have been paid to suppliers including ourselves. There was no way Maelstrom Games could pay the debt and it would appear that steps were being taken to avoid the debts and protect other assets.

This debt has not adversely affected Simple Miniature Games as a company as we can afford to continue to trade with this debt outstanding due to the reliability of our customer base and strong product lines. It has however affected myself and my wife personally as the reserves we have built over 10 years of hard work have had to cover the debt. It was always our intention to use around half of this profit to expand our warehouse and bring in another two or three new ranges including manufacturing our own. However this will now have to wait whilst we consolidate and build up the reserves for our future once again.


And a release from Wayland Games here.


  1. This will be the next plot line for Coronation Street

  2. the dept is on £100,000 , this is really outstanding .

    1. I guess Maelstrom had a large turnover. If say, they had a turnover of close to a million a year, which I suppose is possible. Discount houses survive by volume sales but they tread a fine line between profit and disaster. If it can happen to Comet...

  3. It no doubt leaves Maunsfeld, Penda Strategies and Anglia Games in exactly the same position as Maelstrom i.e. Plug Pulled.

    Mr. Lane is the hobby equivalent of a cowboy builder. Clearly cruel/inept enough to let the £100k debt build up in the first place and then selfish enough to jump ship and strip any assets he had when, sensing the debt noose closing around his neck, he moved said assets/intellectual property i.e. Bane Legions, to yet another trading brand: Mierce Miniatures.

    I hope the hobby community recognises how Mr. Lane has screwed over Wayland, Simple Minis and above all the loyal, paying hobby community and boycotts Mierce/EyeofTheStorm so that he doesn't repeat the process again. Trust me, because he will.

    You can tell I'm bitter. Apologies for ranting on your Blog, John. (I should really do it mine! :) )

    1. Don't worry about the rant.

      As a general point, wargaming is a marginal business (with the exception of GW) and tends to attract people whose enthusiasm for wargames exceeds their business acumen.

      Maybe the outflood of trained people from the ranks of GW will alter this.